Gouverneur Health

Identity design for renovation and expansion of Lower Manhattan health center (formerly Gouverneur Hospital). Work included designing identities and comprehensive brand guidelines, addressing multilingual graphic applications for the main facility, its skilled-nursing home, and its ambulatory care pavilion. Additional coherent wayfinding solution in 2014 for entrance lobby, conference rooms, and U-shape corridors on the upper levels.

Architectural rendering of entrance lobby with facility ID.
Architectural rendering of entrance lobby with facility ID.
Rebranded, redesigned icon and wordmark of the primary identity
Rebranded, redesigned icon and wordmark of the primary identity
Logo sheet for the primary identity (without facility associations or affiliations)
Logo sheet for the primary identity (without facility associations or affiliations)
Templates for graphic applications such as doctor's letters, flyers and brochures with specified font sizes, use of colors and layout formats.
Templates for graphic applications such as doctor's letters, flyers and brochures with specified font sizes, use of colors and layout formats.
Minor web page suggestions per rebrand guidelines to work within NYC.gov wireframe
Minor web page suggestions per rebrand guidelines to work within NYC.gov wireframe
1. Top-left: typical clinical service entrance accompanied by trilingual dimensional service ID, frosted vinyl ID band on glass, and overhead reception ID at far.  2. Bottom-left: typical atrium-wrapped, U-shape corridor with a view of vertical directionals, matched wood-surfaced columns in the building. 3. Top-right: exit from U-shape corridor to tagged-away clinical services with accent orange walls indicating locations. 4. Bottom-right: view as approaching services accompanied by stand-alone, column-mount service icons and typical signage in place.
1. Top-left: typical clinical service entrance accompanied by trilingual dimensional service ID, frosted vinyl ID band on glass, and overhead reception ID at far.  2. Bottom-left: typical atrium-wrapped, U-shape corridor with a view of vertical directionals, matched wood-surfaced columns in the building. 3. Top-right: exit from U-shape corridor to tagged-away clinical services with accent orange walls indicating locations. 4. Bottom-right: view as approaching services accompanied by stand-alone, column-mount service icons and typical signage in place.
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